Contest with Encorp Pacific – Return-It

Category: Consumer Awareness Campaigns
Time frame: March 2023
Location: British Columbia
Status: Completed

To help increase awareness of recycling refundable cartons and how to properly recycle them among British Columbians, Return-It ran a #RecycleBeverageCartons contest during March 2023 in collaboration with CCC.

The campaign asked adults to share their drawing of any refundable beverage carton, adding “push the straws in” or “keep the caps on” and tagging @RecycleCartonsCA and Return-It on Facebook, Instagram, or Twitter with the contest hashtag #RecycleBeverageCartons. The contest generated more than 740 visits to the campaign’s landing page and a total of 34 submissions. Twenty winners randomly drawn from the submissions received a $100 gift card.