Digital Advertisements with Four Municipalities in Ontario

Category: Municipal Recycling Support
Time frame: October–November 2016
Location: Ontario
Status: Completed

In 2016, Carton Council of Canada partnered with four Ontario communities to increase awareness of carton recycling using streamlined digital advertising. The project leveraged an existing creative, customized for each of the participating communities: Essex Windsor Solid Waste Authority, Quinte Waste Solutions, Simcoe County, and City of Toronto. The ad was featured on Facebook, The Weather Network, and Google AdWords from October 5 to November 19. For more information, read the article in Recycling Product News.