Assistance and Grant to the City of Hamilton
Category: Municipal Recycling Support
Time frame: January–February 2013
CCC provided promotion and education assistance and a grant for the city to promote carton recycling through advertisements in local newspapers, magazines, and on the Web and social media. The initiative resulted in an increase in carton recycling awareness demonstrated via social media stats; a small citywide capture increase in a short time period; and a 3% decrease in households placing cartons in the wrong stream (paper stream instead of container stream) in a pilot area of 185 households.