Community Education Award Program
Category: Municipal Recycling Support
Time frame: Since 2021
Location: Ontario, Quebec and Atlantic Canada
Up to 15 organizations in Atlantic Canada can receive $2K each for recycling education efforts that include cartons
Carton Council of Canada (CCC) announced in April, the launch of the organization’s third Community Education Award program developed to support and enhance recycling education in Canadian communities.
In 2023, the Community Education Award program will focus on the provinces in Atlantic Canada including New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. The first fifteen organizations to sign up for the program will be eligible to receive $2,000 each by demonstrating their proactive recycling education efforts, featuring food and beverage cartons.
The award program is open to organizations based in Atlantic Canada that educate residents about their local recycling program. This includes:
- sorting centres (both municipal and privately-owned),
- Regional Service Commissions,
- not-for-profit organizations,
- crown agencies,
- governmental departments, and
- any other organization that has recycling education as part of its mandate.
Eligible recycling programs must accept food and beverage cartons.
- Review the Community Education Award Program Terms and Conditions
- Fill out this online registration form to participate. This will ensure eligibility and that you receive communications pertaining to the award program.
- Review the requirements and examples before submitting your entry.
- Submit your entry by November 3, 2023, providing details of your communications activities. Submission forms will be provided to all who sign up. Participating organizations will need to demonstrate that all requirements have been met.
Enrollment closed June 19, 2023. For those already enrolled, you have until November 2, 2023 to submit your entries.
Requirement 1: Accurate carton recycling website information
Community and deposit agency websites are the top place residents look to determine recyclability of a package (along with the packaging itself). While the award is focused on food and beverage cartons, we recognize the importance of education to promote recycling in general. Make sure your website accurately and clearly conveys that food and beverage cartons are accepted and should be recycled.
Ensure your website reflects Carton Council of Canada best practices when presenting cartons as a recyclable material in your program.
Requirement 2: At least two other communications activities
You will also be asked to provide at least two other examples of communications activities conducted during the specified period (April 21 – November 3, 2023) that educate residents about recycling in general, while also prominently including cartons, or that feature cartons exclusively. NOTE: Simply advertising your collection schedule or the list of materials accepted in your program does not qualify as a valid communication activity.
- Social Media – Provide examples of how you’ve used social media to engage with your residents and educate them on what and how to recycle, including cartons
- Communication and Promotional Items – Can include items such as direct mail, bill stuffers, bin stickers, refrigerator magnets, brochures or other similar initiatives
- Events – Virtual or in-person events designed to educate your residents
- Advertising or Public Service Announcements – Paid or donated space or time that promotes recycling
- Earned Media – Articles in your local media that promote recycling
- Other – Any other activity used to promote recycling in your local program not already described
Content may be created in either French or English and final submissions will be accepted in both languages.
Participants can leverage the CCC’s Image and Ad Bank to support their efforts.
After you have submitted your entry, it will be reviewed by CCC and you will be notified, confirming you have met the program requirements described below.
For any questions, please contact us.
Since 2021, CCC has been holding its annual Community Education Award program, developed to incentivize and improve recycling education in communities across Canada. Each year, the program focuses on a different region of the country. So far, it has been organized in Ontario, Quebec and Atlantic Canada. It is open to organizations that educate residents about local recycling programs, particularly those that include food and beverage cartons. These include municipalities, sorting centres (both municipal and privately owned), not-for-profit organizations, crown agencies, governmental departments, and any other organization that has recycling education as part of its mandate.
To receive the award, participating organizations must show that their websites accurately and clearly define carton recycling. They are also asked to provide at least two other examples of communications activities conducted during the year that promote recycling in general, while also prominently including cartons.
The first fifteen organizations to sign up for the program become eligible to receive $2,000 each by demonstrating their proactive recycling education efforts featuring food and beverage cartons.