Regina Huda School Grade 5A students Hady Haggui, Zubia Almas, Laiba Khan, and their teacher, Ms. Michelle Sandomirsky.
A few weeks ago, I was invited to participate as a judge in The Great Carton Search, a Carton Council of Canada-sponsored SARCAN initiative to encourage schools in Saskatchewan to share stories about the success of their school’s beverage container recycling program, with a focus on cartons.
According to SARCAN, schools across Saskatchewan do an amazing job recycling beverage containers, helping return 85 per cent of the containers sold in the province! However, only 50 per cent of the cartons sold make it in to a SARCAN depot for recycling.
The great Carton Search encouraged schools in the provinces to go in search of these missing cartons – and win prizes for their school in the process.
As a judge, I was most impressed by the dedication of the participating schools. The winning class from Regina Huda School visited the classrooms in their school every day, and faithfully cleaned and collected their beverage containers. Once a week, their teacher, Michelle Sandomirsky, brought the containers to the local SARCAN depot. Together, they tracked the amount and type of recycling as well as the money they raised throughout the year, now totaling more than $1,700 for their school!
The contest and the responses from participating schools reinforced that through education, a little bit of creativity and a great deal of commitment, we can certainly help increase the rate of carton recycling in our communities.
The students themselves pointed out in their submission what a tremendous impact the project and contest had in their school, in their families and in their broader communities. While 26 students were directly involved, more than 585 students and more than 50 teachers supported the recycling program.
From the winning submission: “Some students are saying that their families are recycling more at home. Many of our class families have come from other countries. Some of these countries do not even separate garbage, so when they came to Canada they had no idea what recycling even meant. This year we have made a difference to the families and community of Regina Huda School, we have started a program that can last forever!!! From now on, more and more people will share their knowledge about the importance of recycling and continue the search for cartons.”
CCC offers its congratulations to SARCAN, the teachers and grade 5A students of Regina Huda School and SARC for their exceptional work to grow the recycling of cartons and all beverage containers and their investments in a more sustainable future.
CCC’s Managing Director stands next to the SamurAI sorting robot unit, which is assigned to pick cartons and HDPE containers, at the Sani-Eco MRF in Granby, Quebec
A few weeks ago, I had the chance to visit the Sani-Eco Material Recovery Facility (MRF) in Granby, Quebec, to see Machinex’s SamurAI sorting robot in action. The first of its kind to be installed in a Canadian facility, it is programmed to pick HDPE and cartons.
Robots are touted as one of the most promising evolutions in sorting technologies. Their high sorting efficiency, as well as their ability to “learn” as they work, are pointed to as key strengths. They also help alleviate some of the significant labour shortage pressures that several MRFs across the country are facing.
When asked why cartons were chosen as one of the two commodities to be sorted by the robot, Julie Gagné, Director of Operations, explains that cartons have a relatively uniform shape across the category and that their volume makes them a good candidate for sorting.
Cartons sorted by the SamurAI robot unit
As we celebrate the accomplishments of technology and the efficiencies that come with them, it is also important to note that what matters most is the positive sorting of cartons, and less so how the sorting is done. Indeed, Carton Council has long advocated for a “positive sort” when it comes to cartons. As Jason Pelz, Vice President of Recycling Projects for Carton Council North America explains, “by being sorted and baled as a separate commodity grade at MRFs, both communities and facilities can maximize the highest value for cartons in end markets, while contributing to the steady market demand for cartons.” Whether done manually, via optical sorter, or through a robot, what is important from our perspective is to increase the volume of cartons recycled and maximize their value.
In the aftermath of China’s recent drastic restrictions on plastic and paper waste imports, the fate of recycling in various countries around the world has been in question. Now, however, is the time to redouble our commitment to producing high quality material, helping ensure our recycled product is appealing to the end-markets.
At Carton Council, we are proud to help facilitate positive, productive and solution-based discussions – and look for collaborative, homegrown solutions to innovative partnerships. This includes playing a matchmaker role between municipalities and other waste management operators looking to move their carton loads with potential buyers. Simply reach out to explore how we can be of help!
Last fall I reflected on two reports I found exciting and provocative. They both look to the future and the potential effects of resource consumption on business and consumers. In fact, on the world.
In October 2018, the Organisation for Economic Co-operation and Development (OECD) previewed a report at the World Circular Economy Forum in Japan. It projects global consumption of raw materials to nearly double in the next 40 years, with the largest increases being in minerals and metals. Global Material Resources Outlook to 2060: Economic drivers and environmental consequences also predicts recycling will become more competitive compared to the extraction of primary materials, stating that “extraction and use of primary (raw) materials is much more polluting than secondary (recycled) materials.”
The report is likely to be required reading for leaders of government, industry and advocacy organisations world-wide who are seeking to bring circular economies into being.
Industry also cares
This anticipated strain on Earth’s natural resources and the impacts of resource scarcity on businesses are also among the themes of Tetra Pak’s 2016 report: Embracing Value From Natural Capital. The report follows earlier research in 2015 that promoted the development of a resource consumption model using natural resources that can be regrown or refurbished over time—from responsibly managed sources.
Tetra Pak pursued this dialogue through “Learning Labs”, events and activities with consumers and stakeholders across the consumer-packaged goods supply chain, to explore their understanding of the issue. This included identifying perceived challenges and barriers to adoption, and awareness of potential rewards from using renewable materials to mitigate natural resource scarcity, as well as contributing to long-term growth strategies.
The Learning Labs revealed that four key factors impact increased adoption of renewable materials among industry: communication, complexity, cost and consumer demand. The report offers a range of ideas and approaches suggested by industry leaders and consumers to address these factors and the potential impact of failing to act. You can learn more from the article in FOOD Navigator published in Sept. 2016.
As the OECD and industry look to the future it is encouraging to see this “big picture” thinking taking place. My hope is that we also consider how we can contribute to ensuring that picture is bright.
CCC’s Managing Director presented at the CHFA West conference in Vancouver, on February 22, 2019. The presentation was entitled “Circular Economy for Packaging – Views from the Carton Packaging Industry.”
It’s official. I am a bona fide recycling champion! I know because I rocked the quiz.
Recycling is a serious business and the heart of this quiz is also serious: to help consumers challenge what they think they know about what belongs in the recycling bin and what should get tossed in the trash—and why it matters.
Improving the quality of the blue box is an ongoing challenge as programs adjust to changing market conditions. And reducing contamination is a goal we can all get behind. The quiz is a fun way to engage with consumers and to help them become more knowledgeable.
Share the link!
I encourage you to share the link to the quiz with your stakeholders. Municipalities in particular may find this is a novel link for the front page of their municipal websites. And engaging with residents in a positive way has many benefits. Send this blog—or a link to the quiz— to your communications, public relations or marketing team to see if it would be suitable for your website. And do let us know if you do!
We heard you loud and clear. You’re recycling your food and beverage cartons but your friends and neighbors are not. We’re here to help! Use the cheat sheet below to bust myths and convert them into recycling heroes.
- Fact: Cartons are mainly made from paper. What someone may think of as “wax” on a carton is actually a thin layer of plastic.
- Fact: Cartons can be recycled into new products such as paper towels, tissues and printing and writing paper. Also, the aluminum and plastic can be used to generate energy or become binding. In other cases, the entire carton can be recycled into building materials, like wallboard and roof cover board.
- Fact: Not crushing your cartons helps the MRF operators sort cartons efficiently. The equipment confuses flat cartons with paper causing cartons to be sorted wrong.
- Fact: Plastic bags can jam up equipment at recycling centers, slowing everything down and preventing recyclables from getting recycled. Instead, place materials in a recycling bin.
- Fact: What can and can’t be recycled varies by community and depends on the recycling facility where the materials go. Cartons are widely accepted for recycling across Canada. For more information, visit the Carton Council’s web site.