Support for School-Based Recycling

The CCC has been working with key partners to ensure that all cartons consumed in schools are collected and recycled. Below is an overview of our latest initiatives.

The Great Carton Search

Focus: School contest
Timeline: October 2018 to May 2019
Location: Saskatchewan

In Saskatchewan, which has a deposit return system for all beverage containers (including milk), students were encouraged to recycle those containers, especially juice and milk cartons, at their schools and in their communities. The CCC sponsored SARCAN Recycling’s contest entitled The Great Carton Search. The Contest was launched concurrently with the launch of a new website – SARCAN School – which enables schools to order recycling bins, set fundraising goals, track progress towards the goals, and informs students about the environmental impact of recycling. A press release pertaining to the initiative is available here.

The Carton Council Managing Director visited Regina Huda School, one of the two winning schools, in June 2019.

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Pilot Project on the Recycling of Containers in Schools

Focus: Education, Communications, and On-Site Support
Timeline: Oct. 2018-June 2019
Location: Communauté Métropolitaine de Québec (CMQ) – consists of 28 municipalities in the Quebec City area

This was a CMQ-led pilot project supported by CCC and Recyc-Québec. The not-for-profit organization Quebec’ERE was retained to deliver educational presentations and to provide hands-on support to schools, while the consultancy Chamard Stratégies Environnementales was in charge of waste audits.

The “Don’t trash it” information and awareness campaign aimed to make students aware that, while it’s usually not possible to rinse containers at school, they can be recycled as long as they are empty. A press release announcing the launch of the project in October 2018 is available (in French). Two intervention methods were tested and documented in the ten (10) participating schools:

  • Active method: half of the schools benefited from the presence of on-site facilitators who delivered educational presentations and ‘coached’ them on good recycling practices. These schools also had the opportunity to participate in a contest which asked students to respond to a simple recycling-related question. Answers were deposited in a giant drink box container placed at a strategic location in the school. Prizes consisted of reusable snack pouches.
  • Passive method: the other half of the schools received the same campaign materials (posters, ect) but did not receive the in-person ‘coaching’.

Both groups of schools received additional recycling bins.

At the end of the 2018-2019 school year, waste audits were conducted to measure the effects of this campaign and to determine whether there was a difference in impact based on the two different approaches that were tested. The pilot project report (in French) was presented to the CMQ Board of Directors in mid-November 2019.

Results : The results of the waste audits show that the capture rate of containers significantly increased following the implementation of the pilot project. The average capture rate went from 10.5% in the reference year (either 2014 or 2016) to à 36.2 % in 2019, which represents a 25.7% growth. In particular, the growth in the capture rate is more significant for the primary schools, going from 4.0% to an average of 55% (51.5% growth).

Moreover, the five schools who benefited from the active method performed better, on average, with an average capture rate of 45,7 %, which represents an average increase of 33.7 %.

Lastly, cartons saw a significant rise in their capture rate, in particular in primary schools. For the six participating primary schools, the carton capture rate went from 2.6% in 2014/2016 to 57.1 % in 2019.

 

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La Tournée Jé&Lou

Focus: Education
Timeline: Jan-Dec. 2018
Location: Quebec (mostly Montreal Greater Area)

We partnered with La communauté du Ballon Rond, an organization specialized in environmental education and in promoting healthy living habits in children and teens in Quebec and became a sponsor of their schools campaign, along with Boisson Gazeuse Environnement, the agency handling the soft-drink deposit system in Quebec. Our sponsorship provided for:

  • The distribution of small recycling bins to schools who requested them
  • The addition of carton recycling content and of a carton-focused hands-on activity as part of a “recycling relay”

The campaign reached about 30,000 primary-level school students in 96 schools. A press release pertaining to the initiative is available (in French) here.

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