Pilot Project on the Recycling of Containers in Schools
Focus: Education, Communications, and On-Site Support
Timeline: Oct. 2018-June 2019
Location: Communauté Métropolitaine de Québec (CMQ) – consists of 28 municipalities in the Quebec City area
The “Don’t trash it” information and awareness campaign aims to make students aware that, while it’s usually not possible to rinse containers at school, they can be recycled as long as they are empty. A press release pertaining to the project is available (in French) here. Two intervention methods were tested and documented in the ten (10) participating schools:
- Half of the schools benefited from the presence of on-site facilitators to ‘coach’ them on good recycling practices. This was delivered through a third-party not-for-profit. These schools also had the opportunity to participate in a contest which asked students to respond to a simple recycling-related question. Answers were deposited in a giant drink box container placed at a strategic location in the school. Prizes consisted of reusable snack pouches.
- The other half of the schools received the same information materials but did not receive the in-person ‘coaching’.
- Both groups of schools received additional recycling bins.
At the end of the 2018-2019 school year, waste audits were conducted to measure the effects of this campaign and to determine whether there was a difference in impact based on the two different approaches tested. The results will be shared with all schools in the 28 municipalities CMQ serves. Depending on the results, CMQ will consider replicating the campaign in other schools.