Carton Council of Canada is pleased and proud to be a supporting partner of this year’s Waste Reduction Week.

Led by Recycling Council of Ontario and supported by a coalition of not-for-profit environmental groups and governments from each of the 13 provincial and territorial jurisdictions across Canada, Waste Reduction Week in Canada aims to celebrate environmental efforts and achievements while encouraging new innovative ideas and solutions.

The program’s educational resources are particularly important as misinformation and misconceptions continue to thwart recycling initiatives across the country. Recent inquiries I’ve received from Ontario residents, for example, asking for information about recyclable materials – e.g. Are milk cartons included in my municipality’s Blue Box program? and Is there any way for me to know if the cartons I use are actually recycled? – underscore the timeliness of this discussion. More needs to be done to help educate Canadians.

In the spirit of Waste Reduction’s “take action” messaging, and our shared efforts to empower Canadians to adopt more informed environmental choices, CCC invites sorting facility operators, municipal waste management staff, and other industry partners to share their input with us.

Specifically, we’d like to ask:

  • How can CCC continue to best support you in educating your residents, in particular on the fact that cartons are recyclable?
  • Likewise, how can CCC support efforts to address the skepticism that continues to surround the value and efficacy of carton recycling?

While we are proud to have built an existing library of information and resources, which are all accessible from the Tools & Resources section of our web site, we welcome new ideas about how we can continue to share positive, pro-recycling messages with broader audiences.

If you have an idea, please reach out to me, Isabelle Faucher. I’d be pleased to discuss the possibilities with you and even use this forum to share ideas that encourage greater recycling participation and consumer confidence.